John’s Toast is a few moments, once a year, to remember those we have lost too soon and celebrate the love we have for friends and family. John’s Toast is a celebration of life, love and laughter that brings anyone participating a few moments of carefree reflection to their life. It began as a simple toast by one family for their brother and son, grew with the support of friends and family, and now is shared worldwide. In 2017, for the 10th anniversary, John’s Toast was established as a formal organization to help those who suffer from anxiety, depression and other forms of mental wellness.
John’s Toast, in partnership with Pivotal Moments, is a movement that provides strength through stories. This movement encourages anyone suffering or knows someone who is suffering with mental illness to tell their story, reach out for help or have a conversation to help remove the stigma that is so often associated with mental illness. Sharing John's story has opened our eyes to the number of people affected by mental illness. By sharing these stories, a strength develops and provides hope for those struggling with anxiety, depression, self-injury and suicidal thoughts. You are not alone. We’re here to listen to your story. We’re here to provide you strength.
John’s Toast began in Ashburn, Va., Charlotte, N.C. and New York City on October 25, 2007 when our founder’s family took a moment to toast their son and brother, John, who died of suicide two weeks prior. Across the globe as the clock strikes 8 p.m. on Oct. 25, friends, families and celebrities come together to virtually toast John. Every year, new friends join old friends as we raise our glasses for a brief moment of reflection of those lost too soon, remembering smiles and laughs.
John’s Toast supports educational platforms, programs and awareness for young people who are affected by various mental health conditions such as anxiety, depression, self-injury and suicidal thoughts.