Me at City Winery photo by keith griner.

John's Toast continues to create live event experiences to raise awareness for mental health.


Stay tuned for coming announcements for John's Toast Virtual and Live events we're currently exploring for 2022!

Above photo courtesy of Keith Griner

​On Monday, Oct. 25, 2021, use the #JohnsToast & #TheToast2021 hashtags on Facebook, Instagram and Twitter while posting a photo as you raise a glass! It's this night every year that we reflect on life, laughs and smiles. Let’s take a moment this year to be one with our hearts, one with our loved ones and one with each other.

Proceeds from previous John's Toast Live events have been donated to Pivotal Moments, our partner funding EVERFI for the implementation of Mental Wellness Basics, a digital learning platform targeting middle and high school students on all aspects of their friend's and their own Mental Wellness.

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The FAQs

What is John's Toast?

John’s Toast is a movement that provides strength through stories. These stories provide hope for those struggling with anxiety, depression, self-injury and suicidal thoughts. We’re here to listen to your story. We’re here to provide you strength. John’s Toast began in Ashburn, Va., Charlotte, N.C. and New York City on October 25, 2007 when our founder’s family took a moment to toast their son and brother, John, who died of suicide two weeks prior. Across the globe as the clock strikes 8 p.m. on Oct. 25, friends, families and celebrities come together to virtually toast John. Every year, new friends join old friends as we raise our glasses for a brief moment of reflection of those lost too soon, remembering smiles and laughs.

What is the mission of John's Toast?

John’s Toast supports educational platforms, programs and awareness for young people who are affected by various mental health conditions such as anxiety, depression, self-injury and suicidal thoughts.

How can I participate in John's Toast?

There are multiple ways to be a part of John’s Toast: 1. You can simply post a photo on Facebook, Instagram or Twitter using the hashtags #JohnsToast and #TheToast2021 on October 25, as you celebrate your loved ones 2. You can attend future John's Toast Live events. Be sure to sign up for our email newsletter for more information!

Where does the money go?

Donations from previous John’s Toast Live events has supported awareness campaigns to help us share our strength through our partner, Pivotal Moments. Pivotal Moments uses the proceeds raised from John’s Toast Live events to fund EVERFI for the creation of an awareness and educational platform focused on Mental Wellness. For a complete breakdown of how funds are used, view Pivotal Moments financial reports.

What should I use to toast?

John’s Toast has had glasses raised with milk, water, sports drinks, sodas, beer, wine and liquor as people remember their loved ones. We embrace your decisions no matter how you choose to participate. While we do not promote alcohol consumption, we do embrace the idea of friends, families and strangers coming together to celebrate life. For those who are not 21, there are plenty of non-alcoholic beverages to choose from as you participate. For those participants who are ages 21-and-over, we embrace your choice of how you’d like to toast.

Can I make my own merchandise with the John's Toast logo and use all the proceeds to benefit the cause?

John’s Toast name, logos, slogans and other marks cannot be used outside of official John’s Toast purposes, as they are trademarked by the organization. If you’d like to donate proceeds from the sale of your own personal designs and merchandise, you are welcome to do so.

Will John's Toast/ Pivotal Moments come speak at my church/ concert/ school?

John’s Toast/Pivotal Moments is always open to the possibility of speaking at your event. Though we can’t accommodate every speaking request we receive, we do our best to attend as many as possible. Have an official representative email, making sure any pertinent details, such as date, location, number of attendees and information about your event are included. If you are hosting a benefit event to raise funds for John’s Toast/Pivotal Moments, and would like a John’s Toast representative to attend, please email

Is John's Toast coming to a city near me?

Members of our team are available to travel to events throughout the year. Be sure to follow us on Facebook, Instagram and Twitter to stay up-to-date on where we are. If you are interested in bringing a John’s Toast event to your community, please contact for more information.

I purchased tickets for John’s Toast Live and know it included a donation to Pivotal Moments. When can I expect to receive my receipt for tax purposes?

Thank you for your purchase! Pivotal Moments used past proceeds raised from John’s Toast to fund EVERFI for the creation of an awareness and educational platform focused on Mental Wellness.

Stay tuned for more information about future John's Toast Live events.